Boo hoo…….Rosie has such a hard road to travel……since her anti-gun
remarks to America.

With Respect,

Gun Owners Alliance
Chris W. Stark – Director

http://www.GOA-Texas.org

[email protected]
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http://www.nypostonline.com/entertainment/18508.htm

ROSIE’S BRAWL IN PRINT
Tuesday,December 12,2000

By ADAM BUCKMAN

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Rosie at her magazine launch.

ROSIE O’Donnell’s new magazine isn’t even out yet and already the combative
talk-show host is at war with Advertising Age, the bible of the media
industry.
Two weeks ago, an exceptionally harsh Ad Age editorial panned the idea
hatched by publisher Gruner + Jahr USA to relaunch its ailing McCall’s by
slapping Rosie’s name on the title.

The no-holds-barred thumbs-down from the nation’s most-influential
advertising trade paper was published on Nov. 27, 11 days after O’Donnell
held a news conference to announce her new alliance with G+J.

Among other things, the editors of Ad Age called O’Donnell a “loudmouth” and
described the creation of Rosie’s McCall’s as a “me-too scheme” supported by
“fuzzy logic.”

“Martha Stewart Living makes sense. (It’s the bible of her religion.),” the
editorial said. “O makes sense. (It reflects Oprah’s optimism and values.)
But Rosie’s McCall’s comes across as a me-too scheme.

“McCall’s has aligned itself with a loudmouth,” Ad Age continued. “. . .If
the opinionated Ms. O’Donnell continues to inject herself into controversies
of the day, how will McCall’s advertisers react? Ms. O’Donnell vows to put
‘lots of my annoying Democratic politics’ into McCall’s. Do advertisers (or
readers) want to hear about Rosie’s politics?

“The biggest risk may be the fuzzy logic of this venture,” the editorial
concluded. “What’s the connection between aging McCall’s and raging Rosie?
For this new deal, the outlook isn’t necessarily rosy.”

Two weeks later, a letter appears in this week’s Ad Age from the publisher
of Rosie’s McCall’s, Madelyn Alpert Roberts.

Rather than attack the trade paper, Roberts uses the letter to reiterate the
reasons for allying with O’Donnell.

“Rosie’s McCall’s is a phenomenal concept,” Roberts gushes. “Advertisers can
reach 15 million women in print as the third prong on Rosie’s already
amazing multimedia platform of 3 million daily TV viewers and 9 million
monthly Web hits. . . . Rosie’s passions and personality (distinctively
different than O’s) will be reflected in editorial about family, motherhood,
women’s causes and celebrity.”

Nowhere in the letter does Roberts refute the charge that O’Donnell is a
loudmouth.

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