Only 23 Front Sight Trial Memberships Left

> August 26, 2003
>
> From: Dr. Ignatius Piazza
> Founder and Director
> Front Sight Resorts
> www.frontsight.com
>
>
> Only 23 Front Sight Trial Memberships Left!
>
> Dear Students and Friends of Front Sight,
>
> If you want to attend ANY course at Front Sight through the end
> of this year for a trial membership cost of $1000 and be able to
> apply the cost directly to upgrade into a Lifetime/ Refundable
> Membership, then you need to enroll immediately as we only
> have 23 Trial Memberships Left.
>
> Original e-mail that was sent 4 days ago is below.
> Enrollment form is at end of e-mail.
>
> Dear Friends and Students of Front Sight,
>
> The Charity Donation Certificate, Blue Certificate, and Hero
> Membership programs are all sold out. Congratulations to those
> who participated. If you have sent us the name of your charity,
> your certificates will be mailed today. If you have not yet sent
> in the name of your charity, please do so and we will mail your
> certificates upon receipt of the charity name.
>
> As the summer comes to a close and we resume our full compliment
> of courses for the fall season, the requests for a “Trial” First
> Family Membership continue to be heard.
>
> People have been asking for a “trial membership” at Front Sight
> for years. A membership that would give them a sampling of all
> our courses and then let them decide which Refundable/Lifetime
> Membership they would like to buy.
>
> I have been reluctant to offer such a “trial membership” for the
> simple reason that most students, after just their FIRST course,
> understand the huge value and benefit of a First Family
> Membership and want to enroll, if they can afford to do so.
> Offering a “trial membership” simply gives them repeated
> opportunities to take courses free of charge without committing
> to the purchase of a membership.
>
> Still, a “trial membership” will greatly benefit those of you on this
> list who have not yet taken your first course at Front Sight or
> have taken a course or two but need a little more time and
> experience with Front Sight before deciding which membership is
> best for you and your family.
>
> So, to satisfy your requests for a “trial membership” yet make
> sure that we are not giving away repeated free courses with no
> benefit on our end, I have designed the following First Family
> Trial Membership on a STRICTLY LIMITED, TEST BASIS.
>
> Here is how it works:
>
> As a Trial First Family Member, you can attend ANY course at
> Front Sight for the remainder of 2003. This includes ALL
> Firearms Courses; Martial Arts Courses; Rope, Rappel, and Climb
> Courses; Children and Youth Courses; etc. offered on our schedule
> in September, October, November, and December of this year, 2003.
>
> See the course schedule on our website at www.frontsight.com
>
> The cost of this four month, Trial First Family Membership that
> allows you attend any course in the remainder of 2003 is only
> $1000. That is less than the cost of a single four day course
> so the Trial Membership is almost free!
>
> Plus, AFTER YOUR FIRST COURSE on this trial membership, you can
> apply the $1000 toward the cost of any of our Refundable/Lifetime
> Memberships! This makes the Trial Membership and your First
> Course absolutely free!
>
> If you chose not convert to a Refundable/Lifetime Membership
> after your first course under the Trial Membership you will not
> receive the $1000 upgrade credit, but you can continue attending
> courses during the remainder of 2003 at no charge. Take as many
> as you like as many times as you like. You have nothing to lose
> and everything to gain. You can always enroll in a Refundable/
> Lifetime Membership at a later date at full price.
>
> How can we do this? It is simple. We are pretty darn confident
> that after your first course you will want to convert to a
> Refundable/Lifetime Membership and we are willing to offer this
> STRICTLY LIMITED, Trial First Family Membership as a test to
> prove it.
>
> At $1000 for all the courses you can take in the remainder 2003,
> I expect the limited number of Trial Memberships to be gobbled up
> within a week. If you want one, complete the enrollment form
> below and fax or e-mail it today. These will go fast.
>
> 2003 First Family Trial Membership Enrollment Form
>
> Name:
>
> Address:
>
> City:
>
> State:
>
> Zip Code:
>
> Home Phone:
>
> Work Phone:
>
> 2003 First Family Trial Membership cost: $1000
>
> Credit Card #
>
> Expiration Date:
>
> Signature:
>
> E-mail to [email protected] or FAX to 831.684.2137
>
> If mailing, print out and mail immediately to Front Sight
> P.O. Box 2619, Aptos, CA 95001
>
> I look forward to seeing you at Front Sight this fall.
>
> Sincerely,
>
> Ignatius Piazza