http://www.dfw.com/mld/startelegram/news/columnists/jr_labbe/4275525.htm

Posted on Sun, Oct. 13, 2002

Taking unfair aim at the firearms industry
By J.R. Labbe
Star-Telegram Staff Writer

“The recent outbreak of long-range sniper attacks in Maryland,
Virginia and the District of Columbia exposes two long-term trends in
gun industry marketing: Mass marketing of military and military-style
weapons, including assault rifles and sniper rifles and equipment, to
the civilian market; and cultivation of a sniper subculture within
the gun community.”

There you have it, straight from the mouth of one of the nation’s
most virulently anti-gun groups this side of Sarah Brady’s coffee
klatsch. The Violence Policy Center hath spoken, blaming the firearm
industry for the recent horrific attacks by assailant(s) unknown.

It is a tired and hollow tactic — make the gun responsible for crime
rather than the individual who pulls the trigger. Lack of a
flesh-and-blood suspect never stopped the VPC from assigning blame.
Even if it turns out that the shooter is an English-illiterate
terrorist from halfway around the globe who wouldn’t know gun
industry marketing if it sat up and barked.

Hours after a 13-year-old Maryland boy was shot while on his way to
school, the VPC’s senior policy analyst, Tom Diaz, attempted to
demonize an entire industry in a hyped-up news release headlined
“Snipers — Predictable Consequence of Gun Industry Marketing.”

And The Washington Post’s editorial writers, who never saw a
gun-control measure they didn’t think was delicious, ate it up like
sugar-coated breakfast cereal. The Post, in its Thursday editorial,
cited Diaz’s expansive knowledge of the murderous mind when he said
that the sniper’s informal motto is “one shot, one kill” — not
coincidentally the title of Diaz’s study on “civilian sales of
military sniper rifles.”

The VPC is ready to share more than inflammatory mottoes. Its Web
site offers a virtual “how to” guide for snipers that not only
details the ordnance available but goes so far as to help would-be
snipers and terrorists identify and classify targets — and provides
maps and photographs as a guide.

Too bad that Diaz and the Post didn’t take their cue from Kathleen
Kennedy Townsend — Democratic nominee for Maryland governor and a
proponent of gun control — and hold their tongues, at least for now.

Even though Townsend has worked tirelessly as lieutenant governor to
restrict access to guns in the Old Line State, she’s smart enough to
realize that during this emotionally charged time it is not
appropriate — or politically savvy — to wage the
gun-rights-vs.-control debate.

Townsend has removed references to firearms from her speeches and has
postponed indefinitely any TV ads on the issue.
Similarly, the Republican nominee for Maryland governor, U.S. Rep.
Robert L. Ehrlich Jr., has said his campaign won’t talk about
firearms in any forum until those responsible for the recent
shootings are caught.

Sound public policy is rarely if ever developed in a crucible fear.
And without question, folks in and around the areas that have been
terrorized by the sniper(s) are terrified.

Townsend and Ehrlich apparently understand that. Unfortunately, other
politicians are more than eager to capitalize on tragedy in an
attempt to garner attention and press their agenda.

U.S. Rep. John Conyers Jr., D-Mich., called a news conference hursday
to decry gun industry marketing that appears to intentionally appeal
to lawbreakers and to call for a Federal Trade Commission
investigation.

Conyers appears to have forgotten that, under the Clinton
administration, the FTC conducted such an investigation and found no
issue with the marketing and advertising of firearms. What makes
Conyers think that a new investigation will yield a different result?

“As someone who makes a career marketing firearms, I have to wonder
just exactly how we are marketing to lawbreakers,” said Keeva Segal,
a gun industry marketing consultant. “We cannot get any except
firearms publications to accept our ads. I cannot recall ever
producing an ad or marketing campaign that was geared toward anyone
except law-abiding adults. In fact, we typically have all advertising
and marketing copy reviewed by legal counsel to ensure that we make
no claims that might appeal to a criminal or minor.”

Every last country-loving, law-abiding consumer of magazines ranging
from Guns and Ammo to Field and Stream should be livid — with
Conyers, with the VPC and with anyone who is engaging in the blame
game when the true culprit is a deadly phantom playing mind games
with law enforcement and the American people.
“Eternal vigilance is the price of liberty”